The Russian IT market, and the cloud business in particular, has been actively developing in recent years. This is partly thanks to partner programs. They help to attract new customers and make money not only for the providers themselves, but also for other companies. In this article, we will discuss partner programs, who can make money from them and how they are implemented in the Russian market.
Partner programs are a special form of business interaction in which third party companies can receive remuneration for bringing customers. In addition, they receive a commission on payments made by the referred customers.
Partner Program Terms and Conditions
Typically, IT companies offer a variety of partnering schemes. The simplest is probably the referral program. Anyone can become a partner, even those who do not work in the field of IT. Partners receive a referral link, which they place on their website. If a customer comes through this link, the partner receives an agreed percentage of the contract.
Another system suitable for individuals is the agent system. In this case, the company can attract customers for which it receives a commission on their payments. At the same time, the service provider, with its specialists, is involved in servicing and fulfilling the services. The percentage of commission can be different, depending on the provider's decision.
In reseller programs, the company brings in a client and partially or even fully provides services to the client. In this case, the provider is engaged in technical support, may deliver training on the product, and so on.
A white label system is available for partners who do not want to disclose that they offer the provider's services. In this case, the partner offers the services under its own brand.
Additional Terms and Conditions
Vendors may offer additional terms and benefits. For example, free training for partners and their staff. This can be technical or sales training, i.e. providing the company with all necessary marketing materials and instructions on how to promote the services.
Sales and marketing support can also take the form of lead generation for partners, meetings, webinars and so on.
Vendors with a large network of partners and well-established interactions can provide 24/7 technical support to partners. This support can be either free or paid for.
Cloud4Y Partner Programs
Cloud4Y offers to integrate its advanced solutions with the services of partners in order to create new offers for its customers.
All cooperation options are available to potential partners: Agent, Reseller, WhiteLabel. You can get high income - up to 40% of the monthly turnover of the client. Thanks to our profitable conditions, we have a wide network of partners and a well-developed scheme of interaction on mutually beneficial terms.
